Measuring Marketing Performance
                                 - Response Does Matter

The problem?

  1. There is increased focus on marketing ROI - you need to show that your marketing spend is delivering a return

  2. Reporting results from specific marketing activities and campaigns is difficult.

  3. You need to spend your time on improving performance, not collating data.

 

The solution

Response Manager is a high performance campaign management tool, that records the performance of all your marketing activities.  It is a tool that has been designed specifically with marketing managers in mind, allowing you to monitor, measure and manage the performance of all your campaigns and advertising mediums.
 

Response Manager will enable you to easily:

  1. maximise the sales generated through your campaigns (lead capture), and

  2. optimise your marketing spend, by providing you with the what, when, where and how of campaign performance.

 

  Response Manager Response Manager Plus
Tracking codes Up to 4 campaigns Up to 10 campaigns
Lead capture alert Included Included
Campaign Performance Dashboard Included Included
Daily data file Delivered Integrated
Calls per month 150 500


Benefits

  • At a glance, be able to see what is happening across all your marketing activities.

  • The data will clearly show which marketing campaigns or medium are delivering the best returns (and which ones aren't)

  • You will be able to quickly identify areas for improvements (such as missed calls, or low activity in NSW)

  • You can choose how you receive the data each day - we can deliver it to you as a daily file, or we can integrate it into your existing system.  Either way you have the information quickly so you can make decisions quickly about modifying campaigns.

  • The detail enables you to make informed decisions about mediums and suppliers (ie did yellow pages deliver on our investment, is our call centre handling calls correctly)

  • Also included is a lead capture alert, which provides you with the details of calls that have been missed each day.  So you will be able to capture all the leads and revenue your marketing activities generate.

  • The increased return you get in sales and improved results for your marketing budget means that the investment in this valuable tool will pay for itself many times over.

 

Register your interest to find out more: