Measuring Your Marketing Performance
What is the problem?
- Difficulty in reporting results from marketing activities.
- Data can be subjective and usually needs to be provided by a third party (like sales team)
- Time is spent collating data, rather than analysing ways to improve performance.
A solution
- Get a unique inbound number for each activity you want to measure
- Subscribe to weekly reporting (nominate date and format for delivery)
You can select from a whole range of weekly reports. Here is the Inbound Call Overview as a sample.
Benefits
- At a glance, be able to see what is happening across all your marketing activities.
- The reports will clearly show which marketing campaigns or medium are delivering the best returns (and which ones aren't)
- You will be able to quickly identify areas for improvements (such as missed calls, or low activity in NSW)
- As reports are delivered weekly, you can make decisions quickly about modifying campaigns, rather than having to wait until after end of month results
- The reports are collated and validated for you, so you can spend your time reviewing performance
- The reports provide detail that enables you to make informed decisions about mediums and suppliers (ie did yellowpages deliver on our investment, is our call centre handling calls correctly)
- A weekly report on campaign performance, in a format you nominate, is ready for your weekly marketing meetings
- Using the tools that you already have available makes this an inexpensive and simple measurement system to implement
