Whether you run a restaurant, construction company, online store or freelance design consultancy, if you have a website, you need to focus on increasing your website traffic. Employing the following tactics should help you boost the number of visitors to your site, which will result in an increase in leads and sales.
Social Media
One of the most important ways to increase website traffic, and promote your business/brand in general, is to use social media. Platforms like Facebook, Instagram and Twitter are used by millions of people around the world everyday. Create an account for your site and start posting. Your content can be directly from you and your brand, or it may be a “repost” of content that you think will attract your target market.
Cross-Promotion
Sometimes, things simply work better when you work in a team. Cross-promotion is a form of team work, allowing two businesses or brands to promote each other. The most important rule of cross-promotion is that the two partners in the promotion deal should have businesses or brands that are complimentary so that it makes sense to promote to each other’s audiences.
E-mail Marketing
Many businesses run marketing campaigns solely based on e-mail send outs. Over time, they are able to build up an e-mail database of customers/potential customers by offering special deals or exclusive information. When a website asks for your e-mail address, often when signing up for an account, you will often become subscribed to their e-mails. Similarly, when you sign up to a retail store’s loyalty program, you join their database. The great thing about e-mail marketing and EDM’s is that you are able to analyse the results through the number of opens, clicks, and forwards.
Utilise Keywords
Keywords are a must when it comes to your site rising up the ranks of search engine search results. A keyword or key phrase is a particular word or phrase that describes the content of your site and helps people find your site using a search engine like Google or Bing. By researching popular and effective keywords and discovering the ones that will best serve you – you may be able to increase your site traffic. However, it is important to remember that just because a keyword is popular, doesn’t mean it will be effective for you. Many people overuse certain keywords, making it hard for others to get noticed amongst the competition. To further help your website’s search engine ranking, implement other search engine optimisation (SEO) tactics such internal, editorial and co-citation links.
Click-Bait
To click-bait, by definition is web content that relies on sensationalist headlines or eye-catching thumbnails to attract people to the site. The content itself usually doesn’t meet expectations, but it successfully increases website traffic. If you don’t want to click-bait consumers, you can take some of the principles on-board – such as catchy headlines – and utilise them to promote your genuine, informative content.\
Blog
Many people nowadays understand how influential blogging can be, but you may be wondering WHY blogging is important for YOUR site. You aren’t a blogger, but you should be. Blogging gives you the opportunity to share insightful, helpful, interesting, creative pieces with your audience. Writing in long-form is a great chance to naturally include keywords that will boost your sites SEO ranking. Blog posts are also shareable across social media platforms, meaning you kill two birds with one stone content-wise.
Create Incentive
Sometimes all a person needs to visit a website is a little push, in the form of incentive. Incentives can work with any of the above tips. For example, if you run an online store, you may run a competition to win a product or voucher. You can promote this on social media. You could include a product from another brand in your prize pack, and in turn they will promote your site and the competition. You can send out e-mails to subscribers to encourage them to enter. Write blog posts using key words and attract people by using “clickable” headings – people love the words “competition” and “free”.