Category: Blog

By this time in 2016, everyone is well aware that we’re living in a digital age. The online sphere rules all – especially in the world of business. But unfortunately, many businesses still aren’t making the most of the digital boom. Recent research has suggested that a staggering number of companies are still behind when it comes to taking advantage of the digital world. So how can you tell if you’re one of these businesses? And what can you do to change it?

If a customer doesn’t trust your business, they’re not going to hire or buy from you. Customer trust is one of the most important assets a business can have. But businesses sometimes become so concerned with making their products and services look good that they forget how important it is to demonstrate that their staff are also trustworthy.

When it comes to digital marketing, nothing works better than fresh and engaging content. Trouble is, tons of content are being produced and published every single day. We’ve all seen memes, funny pictures and behind-the-scenes footage. One way you can still surprise your audience is by arranging live streaming videos that will capture their attention and reinvigorate your brand. Here are some tips to help you make the most from live streaming content for your business.

A 1800 Toll Free number is a smart tool to give your small or medium business the professional image of a big company.

Having a 1800 number means a customer can dial your business directly from any landline anywhere within Australia – free of cost.  This virtual telephone number allows your business to answer incoming calls on any Australian number (landline, mobile, VoIP). Toll Free numbers enable your business to increase consumer demand as callers are greeted professionally with a tailored message. Then, your call is swiftly routed to your mobile, your voicemail, or any designated line. Customer messages can be converted into audio files and sent to your email as attachments.

Phone words are 13, 1300 or 1800 smart numbers followed by a word of your choice. A phone word is literally an instantly recognisable calling card that showcases the essential nature of your product or service. Customised phone words enable a small or medium business to stand out from the crowd and create a very distinguishable brand. The key to a 1300, 1800, or 13 smart number is a memorable phone word or a recurring number sequence that follows the prefix. Smart numbers have distinctive, patterned numbers. Given their strong marketing appeal, they are generally regarded as the cream of the virtual crop when it comes to telephone numbers.

YOU have got a niche product. You have cornered the market. You are on top of the world. Or so you thought. There is always competition around the traps. Someone else out there who has a product similar to yours, or perhaps a product that goes one step ahead of yours. Now you want to know what they are all about. What makes them tick? And are they in a position to sway some of your customers their way? It is tough enough to keep on top of suppliers, new laws, technology advances, staff movements. Keeping ahead of the competition is just one more brick you need in your wall.

Coaching and mentoring both play a valuable role in contemporary business. Without a real understanding of their differences, however, it is difficult to know when to use them – and impossible to use them to full effect. This is an area of confusion for many CEOS and managers who use the terms ‘coaching’ and ‘mentoring’ interchangeably.

YOU have spent countless hours developing your business idea, establishing your company, sourcing funding, building your inventory and getting sales off and running. You are now ready to take the next step to growing your business. What are your best options? Depending on the nature of your business and how you would like to increase its size and reach, here are some key tips that will help you plan your next moves.

ONE of the many ways to hold on to your good employees is to have rules that are in keeping with company’s DNA. Outdated rules can translate into a revolving door of talent. But with each exit, comes the cost – having to look for new staff, training and waiting for them to grow into the job. And then they leave, and the wheels are set in motion once again.

RUNNING an enterprise is a risk in itself.

Starting one in a crowded market or hinging your bets on the timing could mean you are flying too close to the sun. But successful entrepreneurs show they have a mindset that takes them where few would want to go.